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PR!CE has been paving his own way in Arizona since 2017. His goal is to bring back transparency within the industry, while releasing raw and unique music that reflects his own personal style and image. His creativity and sound stems from artists like Malaa, Drezo and Matroda while also taking influence from many other genres of music. With releases on 40oz Cult, Bomb Ass House, House of Bangers and many more PR!CE Hopes to keep pushing his sound and creating a new experience under the House umbrella.